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Jam Jar

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In this transition, each of us has become future-ready even before we thought of it, similarly, we have also obtained so many options unlatched. When we were kids, we all wanted to become a doctor, someday a lawyer, or maybe run a business or something. Skip to 20 years and you see different career choices right in front of you. The follow-up question is how does one know which career is best suited for them? So, I happened to recently read this book The Defining Decade by Meg Jay- which had a very beautiful case study I’d like to share. It is called the Jam experiment, so they choose a local grocery store to understand one's life choices. So, there were two conditions, one which has six flavors available for tasting, whereas in the second condition it has six plus the eighteen more flavors of jam. Cut to the chase study showed that the twenty-four-flavor table attracted more attention yet resulted in fewer buyers. Shoppers flocked to the exciting array, yet most became overwhelmed...

4 business books you must read

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The one most familiar thing that I have heard from my friends is that they wish to read business books but can’t decide which one to start from. Everyone has a different taste and some books may work for you while some may not. So, I thought of recommending you 4 best business books I have read which I found had nuggets of gold and are worth giving it a shot. 1. Ambani and Sons: I have been meaning to find Polyester Prince but it wasn’t available and I came across this book. The book is very catchy and will hold your attention till the end. The way the author has started would already convince you to know what’s further? When Dhirubhai asserted ‘Jealousy is a mark of respect’ I felt it was just impeccable. This book explains the whole evolution of Indian business including the gloomy side of Indian business and politics. You also get an insight of an old school Gujarati family man and a mastermind building a first-class foundation. Later on, this book also explains the dispute b...

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