Jam Jar

In this transition, each of us has become future-ready even before we thought of it, similarly, we have also obtained so many options unlatched. When we were kids, we all wanted to become a doctor, someday a lawyer, or maybe run a business or something. Skip to 20 years and you see different career choices right in front of you. The follow-up question is how does one know which career is best suited for them?

So, I happened to recently read this book The Defining Decade by Meg Jay- which had a very beautiful case study I’d like to share. It is called the Jam experiment, so they choose a local grocery store to understand one's life choices. So, there were two conditions, one which has six flavors available for tasting, whereas in the second condition it has six plus the eighteen more flavors of jam. Cut to the chase study showed that the twenty-four-flavor table attracted more attention yet resulted in fewer buyers. Shoppers flocked to the exciting array, yet most became overwhelmed and dropped out of buying jam altogether. Only 3 percent of those who visited the twenty-four-flavor table went on to buy jam. On the contrary, shoppers who visited the six-flavor table were more able to decide which jar was right for them, with about 30 percent leaving the store with jam in hand. That is exactly how we work, given the endless possibilities it can even make you overwhelmed at some point. We must realize that one out of six jams would work for YOU with sheer determination other than having that twenty-four-jar choice. Perhaps, this becomes even easier for us when we have our own experiences, likes, dislikes, & even priorities.

In spite, if you still cannot make a concrete decision out of six you are trying to avoid what you fear. As it is rightly said, all good things are on the other side of the fear. These six jars will get you to think of how you want to focus your energies, you know once you start whether it is your cup of tea or not. This shall enable you to focus highly on the energy of what will work for you. Even if you have found your niche YOU must explore other jars, you never know what you might end up loving.

You may even stream my podcast here and follow me on Instagram