Jam Jar
In this transition, each of us has become future-ready even before we thought of it, similarly, we have also obtained so many options unlatched. When we were kids, we all wanted to become a doctor, someday a lawyer, or maybe run a business or something. Skip to 20 years and you see different career choices right in front of you. The follow-up question is how does one know which career is best suited for them? So, I happened to recently read this book The Defining Decade by Meg Jay- which had a very beautiful case study I’d like to share. It is called the Jam experiment, so they choose a local grocery store to understand one's life choices. So, there were two conditions, one which has six flavors available for tasting, whereas in the second condition it has six plus the eighteen more flavors of jam. Cut to the chase study showed that the twenty-four-flavor table attracted more attention yet resulted in fewer buyers. Shoppers flocked to the exciting array, yet most became overwhelmed
